That’s an interesting lens to use, I wish more companies would focus on it instead of increasing revenues.. especially in B2B SaaS.
For me, the main factor to enthusiastically refer a company Is:
They proved they have my interests in my mind, even above getting more money. for example, if I would have used FullScale, and you offered a suggestion to reduce development time / people needed (which might hurt your revenue from me) it would instantly create trust.
I had the opposite experience with DoIT (who act as a reseller of cloud resources and provide support). I know their main objective is to make us use MORE resources, and not help us optimize the costs.
Congrats on your new position, Matt! A great strategy to focus on referrals!
This resonates with what I see as Inbound marketing for engineers (I just wrote about it in today's newsletter).
Doing great work and being there for your clients when they need you the most can hardly end up without being referred or creating fans. This works if you're an employee, too. Just show a sign that you care about a company/product/client, and they'll remember it.
You may not have expected it, Matt, but I read your entire article thinking as an engineer how can I build trust with the people I work with.
And the advice applies exactly the same.
Just change "company" with my name and "product" with my work
That’s an interesting lens to use, I wish more companies would focus on it instead of increasing revenues.. especially in B2B SaaS.
For me, the main factor to enthusiastically refer a company Is:
They proved they have my interests in my mind, even above getting more money. for example, if I would have used FullScale, and you offered a suggestion to reduce development time / people needed (which might hurt your revenue from me) it would instantly create trust.
I had the opposite experience with DoIT (who act as a reseller of cloud resources and provide support). I know their main objective is to make us use MORE resources, and not help us optimize the costs.
The best case is where both interests align.
Congrats on your new position, Matt! A great strategy to focus on referrals!
This resonates with what I see as Inbound marketing for engineers (I just wrote about it in today's newsletter).
Doing great work and being there for your clients when they need you the most can hardly end up without being referred or creating fans. This works if you're an employee, too. Just show a sign that you care about a company/product/client, and they'll remember it.