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You Need More "Demo Only" Software Features
Every software product needs a little razzle dazzle for customer demos
In the vast and dynamic world of software, not every feature is born equal. While some serve the vital, everyday needs of the user, others exist almost solely for the spectacle of a customer demo! You might be thinking, why would any company spend resources on a feature that's hardly ever used?
The answer lies in the power of perception and the magic of marketing!
The Sizzle That Sells
Picture this: you're at a product demo, and the presenter showcases a groundbreaking feature. Your eyes widen, your heart races, and your mind thinks, "I NEED this!" Even if, deep down, you know that you might never use this particular feature, it’s the allure, the 'sizzle' that leaves a lasting impression. In a marketplace flooded with similar products, this sizzle becomes crucial. It differentiates the software, making it stand out among its competitors.
Features for Flair
Whether it’s a cutting-edge AI tool, intricate reporting, futuristic social media integration, sophisticated automation, or a highly complex workflow, there's a vast array of features designed to enthrall. While some might argue they are merely bells and whistles, these components serve a higher purpose. They aren't necessarily built for functionality but for fascination.
Of course, it's common for engineering or product teams to resist these “for-show” features. From their perspective, dedicating time and resources to develop a tool or feature that lacks practical application might seem counterproductive. However, it's essential to look at the broader picture. The real value of these features is in the appeal, the desire they ignite, and the conversations they spark.
Drawing Parallels: The Tesla Phenomenon
Consider Tesla’s full self-driving feature. The reality is that most Tesla owners will never use this feature to its full capacity. The streets aren't filled with hands-free drivers reading newspapers while their cars autonomously navigate city traffic. Yet, this very feature has become a major selling point for the brand. Why? Because it sounds downright cool. The mere idea that a car could do it makes it more appealing, futuristic, and worth the investment.
The same principle applies to software. Users might not utilize every flashy feature, but knowing it's there, that the software could do it, enhances the product's perceived value.
Why It Matters
In today's rapidly evolving tech landscape, where the line between essential and superfluous is ever-blurring, having these demo-only features can be a game-changer. For businesses, it's a way to:
Attract Attention: In a demo, you have a limited window to impress potential users or investors. A standout feature can be the hook that captivates your audience.
Drive Conversations: Even if a user never employs the feature, they'll likely talk about it. It becomes a conversation starter, enhancing word-of-mouth marketing.
Elevate Perceived Value: A software packed with advanced features, even if they're seldom used, can command a higher price point and perceived value.
The Balancing Act of Sizzle and Value
It's important to strike a balance. While having bells and whistles can enhance a product's appeal, it should never come at the cost of the core functionalities. The key is to prioritize the essentials while sprinkling in the exciting, demo-worthy features for that extra flair.
As the tech world continues to evolve, so too will the line between necessity and novelty. Still, one thing remains certain: there will always be a place for those features that sound oh-so-good in a demo, even if they're seldom used in practice. After all, in the theatre of software marketing, sometimes the spectacle is as essential as the substance.